Sun NXT to abandon ad-based strategy?

The management of Chennai-based Sun TV Network seems to have abandoned the earlier ‘hybrid strategy’ for its digital platform and come to the conclusion that an advertising-led model will likely not work in the video-on-demand universe in the longer term. The company’s Sun NXT app has been by far the most aggressive player as far […]

Sun TV Network’s non-subscription revenue down 41%

Sun TV Network, which operates television channels such as Sun TV, Udaya TV and Gemini TV, saw a 41% fall its revenue from advertising and other non-subscription sources during the three months from January to March 2020. The company, which owns the Sunrisers Hyderabad IPL team, was hurt by the impact of Coronavirus on the […]

Star India, Sony sign deals to place apps on Jio Fiber box

Two major broadcasters, Star India and Sony Pictures Networks, have signed deals with Reliance Jio to place their content apps on the telecom provider’s fiber to the home set-top-box, even as others are in talks to do so. Under the deals, Jio will provide a fixed amount for each subscriber who accesses these apps for […]

Sun NXT movies now available on JioCinema

Chennai-based Sun TV Network, which operates to the most widely watched pay channel in India, has inked a content licensing deal with Reliance Jio, India’s biggest telecom operator. Under the deal, Sun TV’s content — including those that it has purchased digital rights for — will be made available on Jio’s apps. With this, thousands […]

25 Sun Group channels made free for Sun Direct users

Sun Direct, the Chennai-based direct-to-home satellite TV service, has started giving free access to nearly all Sun Group channels to anyone who activates the base packs designed by the DTH company. The base packs designed by Sun Direct — called DPO packs — start at Rs 200 per month, including tax, for the Tamil market, […]

TRAI RULES: Broadcasters announce 300+ channel packs, Star highest at 72, TV18, Zee at 50

An analysis of over 300 channel packs and plans announced by prominent broadcasters like Star, Zee Entertainment, Sony, Sun TV and TV18 under new TRAI tariff rules reveals that Star has the highest number of such packs. The company, which has only 43 pay channels, has managed to create a whopping 72 packs and plans […]

Tata Sky, Sun Direct miss TRAI deadline for new channel packs

India’s largest DTH operator Tata Sky and smaller rival Sun Direct have missed TRAI’s deadline to introduce new, more transparent channel prices to their subscribers from midnight. Even as other cable and DTH players, like Airtel Digital, Dish TV, D2h, Hathway, Den Networks, Siti Cable and GTPL started displaying the new prices for TV channels, […]

FULL LIST: 332 pay channels, 500 FTA declared under TRAI plan

With the December 29 deadline for the implementation of the new TRAI rules drawing near, an analysis of the 332 channels that have already declared their prices indicates that Star India is the most expensive, followed by Zee and Sony. Scroll down to see the full list of pay and FTA channels available on most […]

REVEALED: Upcoming channels from Star India, Zee Entertainment & Sun TV

Trademark filings have given a peek into dozens of upcoming channels planned by broadcasting companies such as Star India, Zee Entertainment and Sun TV. According to trademark filing data made available by Quickcompany.in, Zee Entertainment is planning to launch around a dozen new channels, while Star India is planning around ten new launches and Sun […]

AIADMK to start ‘JTV’ to take on Jaya TV and Sun TV

All India Anna Dravida Munnetra Kazhakam, the party of the late chief minister J Jayalalitha, has unveiled the names and emblem of the four television channels that it is planning to start. The general entertainment channel will be called ‘J TV’. In addition, there will be three channels focused on music (MusicJ), Movies (MoviesJ) and […]

Sun TV continues slow ad growth trend, but subscription fees jump

Chennai-based Sun TV continued to report decent overall growth in the July-September quarter as well, but advertising sales continued to lag behind peers such as Zee Entertainment. The company has been ‘suffering from’ poor advertisement growth in the last couple of years, even as players like Zee Entertainment have reported double digit year-on-year improvements. The […]

After Zee Entertainment, Sun TV slashes channel prices ahead of TRAI rules

After Zee Entertainment, it is the turn of Sun TV to slash its channel prices with effect from Sept 1 in anticipation of the implementation of new channel pricing rules by TRAI. The Telecom Regulatory Authority of India had, three months ago, announced that media companies and cable and DTH companies will no longer be […]

GSAT-15 could boost Sun Direct, Tata Sky’s HD channels

Today’s launch of GSAT-15 communication satellite over India will be a big boost to DTH operations over the country, especially for HD channels, and will benefit players like Sun Direct and Dish TV. The launch will more than double the DTH capacity of India-owned satellites over the country. Though India gets a higher level of preference […]

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