Reliance Jio Impact: Online Advertising rates decline in India in November
4G operator Reliance Jio’s trial services, which started in earnest about three months ago, has disrupted the online ad industry by massively increasing the total inventory without a commensurate increase in ad budgets. INTERNET EXPLODES Today, Reliance Jio has 50 mln users who, on average use about 1 GB of data per day. This creates 50 mln […]