V Mart targets cultural shift at UNLIMITED
V Mart, which has just acquired Arvind Fashion’s UNLIMITED chain of stores, wants to retarget these stores at customers who find shopping at Reliance Trends, Westside and MAX too expensive
Tag: FASHION
Aditya Birla Fashion and Retail buys controlling stake in Sabyasachi
Aditya Birla Fashion and Retail has taken a controlling stake in designer brand Sabyasachi for Rs 398 cr, adding to its existing portfolio of brands that include Louis Philippe, Van Heusen, Allen Solly and Peter England. It will buy a 51% stake in the company founded by Sabyasachi Mukherjee in 1999. “Sabyasachi is India’s largest […]
Aditya Birla Fashion buys ethnic retailer for Rs 110 crore including debt
Fashion and lifestyle company Aditya Birla Fashion and Retail Ltd said that it will acquire Jaypore E-Commerce Private Ltd, which sells “handmade, handwoven and handcrafted apparel, jewellery, home textiles and accents”, for Rs 110 crore including debt. Aditya Birla Group did not break out the equity component of the company’s valuation, nor did it give […]
SpiceJet introduces new uniforms for flight attendants, ground staff
SpiceJet said it is giving its staff an image makeover with a “Redder, Hotter and Spicier” new uniform starting today. “The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style,” it said. The new dress code has been created by SHIFT, a design house […]
Aditya Birla´s fashion and retail unit ties up with UK luxury brand Ted Baker
Aditya Birla Fashion and Retail Ltd said it entered into agreement with UK based fashion brand Ted Baker. Ted Baker London is a British luxury clothing retail company. “We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers. This partnership will enable our consumers to […]
H&M opens second store in Delhi
Hennes & Mauritz AB, the Swedish fashion retailer, said it will open its second store in New Delhi on Saturday, 7 November, 2015. The new store will be situated at Ambience Mall, Vasant Kunj and will be spread over more than 28000 sq. ft. The first seven women in queue on opening day will be […]
American brand Aeropostale enters India in tie-up with Arvind
Aeropostale, an iconic American brand like Abercrombie & Fitch and Levis, has entered the Indian market under a tie-up with Arvind Ltd, one of India’s biggest clothing makers. The agreement with Arvind will cover both brick-and-mortar retailing as well as ecommerce, the companies said. Under the agreement, Arvind will open 30 standalone stores for Aeropostale, […]
Now anyone can be a fashion designer: Myntra launches fashion incubator program
Flipkart’s Myntra.com today announced the launch of ‘Designer in Residence’ program under its Myntra Fashion Incubator (MFI) initiative to “inspire young entrepreneurs and designers who have a flair for the business of fashion.” Myntra is now inviting applications from all design graduates and fashion entrepreneurs to incubate their business under the ‘Designer in Residence’ program. […]
World’s longest fashion show to be held in Goa
The world’s longest fashion show will be held in Goa in August, and will go on for 100 hours (4 days) without a break. Over 100 fashion designers, about 1000 male and female models, 35 choreographers, 150 make up artistes, 100 stylists and 50 photographers are expected to participate in the event to create a […]