Mahindra & Mahindra, the second-biggest Indian auto brand, is hoping that the valuable lessons that it has learnt from a series of less-than-spectacular product launches — reflected in the design and success of the new Thar 2020 — will be a harbinger of better luck in store for the company in 2021. Over the last […]
A survey by global image consultants Edelman has found that Indians are significantly more worried about losing their jobs than people in any other country, while those in Japan, Saudi Arabia, Netherlands and Germany are the least worried. The survey, which was conducted among 34,000 people in 28 countries, also found that Indian companies were […]
Having withdrawn Star Bharat from India’s largest free DTH service, Star India seems to have decided to junk its erstwhile ‘dual brand’ strategy in favor of consolidating all its channels under the flagship Star branding. Movies OK, a channel that was launched seven years ago as a cheaper alternative to Star Gold, the group’s flagship […]
Facebook, the largest social network on earth, has added several new features to its ‘Pages’ feature, including the ‘Poll’s option that was removed five years ago. Administrators of Facebook pages can now create a poll by clicking on the ‘+’ sign and choosing ‘polls’ as the type for the new post they are able to […]
After introducing a separate showroom network for its higher-end cars by the name of NEXA, India’s largest carmaker Maruti Suzuki said it will not overhaul, transform and rebrand its remaining car showrooms in the country. The Company targets to set up over 80 showrooms under the ARENA brand by March 2018. Progressively, existing showrooms across […]
Larsen & Toubro Infotech, which started out as a unit of construction major L&T, has rebranded itself, dropping its parent’s name from its own and projecting a more independent brand. The new logo reads ‘LTI’ in blue, bold letters with the tagline ‘Lets Solve’, and the new branding colors are blue and orange. “The new […]
Outsourced services provider Wipro Ltd said it was undergoing a rebranding to reflect its evolving business. “The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business requirements and drive future opportunities in this digital era,” the company said. As part of the […]
OnePlus 3, arguably the most successful premium phone of 2016 in India, may not get warranty support from the manufacturer if purchased from Flipkart, going by a statement by the company. The company issued a statement that seemed to suggest that Flipkart’s sale of the model is not authorized by the company. “We have an exclusive partnership […]
Yellow Diamond, an Indian snack company that has grown by competing against global biggies like Pepsico, said it signed on Bollywood celebrity Salman Khan as its brand ambassador. “I met with the founders of Prataap Snacks and they shared their journey from small beginnings to becoming one of India’s biggest snack food companies – a “Make […]
Fans are eagerly waiting for information on whether or not the 32-GB version of Redmi Note 3 will be put up for sale on March 30, the date of the next flash sale. While the invite for today’s sale initially said ’32 GB and 16 GB’ and was later corrected to ’16 GB’ only, Amazon’s […]
After hyping the first ‘open sale’ of LeTV Le 1s for days, it looks like the Chinese firm either didn’t have enough stocks or didn’t anticipate the kind of demand that the phone will see. Either way, stocks of LeEco’s first ‘open sale’ ran out within minutes, with many so-called ‘super fans’ turning into ‘super […]
Motorola is now under Lenovo control, and that should have been a good thing in a price-sensitive market like India. Instead, ever since Lenovo has taken active control of the US company, the US brand seems to be convulsing to shake-off its low- and mid-range customers in India — exactly the type who built the […]
In an attempt to regain lost market share, Jet Airways announced a new branding plan which includes the rebranding of its JetKonnect planes under the main brand. JetKonnect and Jetlite are brands that came into existence when Jet Airways acquired Sahara Airlines. This class of service is supposed to be a value for money brand […]
