ALTBalaji adding 25,000-30,000 paid users per day – CEO

ALTBalaji, the biggest Indian provider of original online content, is signing up paid users at the rate of 25,000-30,000 per day, said Nachiket Pantvaidya, the CEO of Balaji Telefilms, the company behind the app. “We expect to have paid users of 10 mln by the end of the year,” Pantvaidya said in an interview with BTVI. […]

Balaji Telefilms ties up with Reliance Jio for content distribution

Balaji Telefilms, the television content producer header by Ekta Kapoor, said it has decided to make its digital content available on various content applications of Reliance Jio. So far, the most of the content was exclusive to Balaji Telefilm’s own app, ALTBalaji, which also competes with Jio’s apps. According to Google’s Play Store, the Android […]

Balaji Telefilms to share digital content with Vodafone

Balaji Telefilms will make its digital content available Vodafone’s Play multimedia app, the telecom operator said. Nachiket Pantvaidya, CEO – ALTBalaji said the aim of his company was to make the content more widely available. “Our content caters to the Indian language, urban mass audience and is targeted at the 18-35 years demographic. The early […]

After Amazon, ALTBalaji signs up on Opera TV

Content app ALTBalaji said it has signed on with Opera TV, a platform that powers smart TVs, DVD players and other instruments. “All Smart TVs, Blu-ray disc players and Set-top boxes powered by Opera TV will provide instant access to over 250 hours of original content from ALTBalaji. Simultaneously, ALTBalaji Subscribers will now be able […]

ALTBalaji joins Amazon’s Fire TV platform

ALTBalaji, the video app from Indian film and television content producer Balaji Telefilms, has joined the Amazon Fire TV platform, joining around 5,200 apps already on the platform. The e-retailer launched its video device in India two months ago at Rs 3,999 — slightly costlier than the competing product from Google, Chromecast. Both these devices […]

Balaji Telefilms launches new serial shot in Vienna on Star Plus

India’s leading television and film production company, Balaji Telefilms Limited said it launched its newest romantic love story, “Pardes Mein Hai Meraa Dil” on Star Plus. The show has a fresh cast and presentation and is shot abroad in picturesque Vienna, Austria. The cast includes Drashti Dhami and Arjun Bijlani who will be playing the […]