Affle, which helps companies increase the effectiveness of their digital ads, said it received two more patents from the US, taking its total US patents to six. Patent 11157952 is using blockchain to create and store a list of fraud IPs and publishers to reduce scams in digital advertising. The technology creates an “immutable decentralized […]
Bharti Airtel has announced its entry into the lucrative, Rs 30,000 cr digital advertising market in India, making it the most serious competitor yet to Google and Facebook, which together control about 90% of the market at present. While Google leverages its access to search data and Facebook taps its access to behavioral data on […]
Facebook has refused to block a ‘drinker’s group’ that the Kerala Police had requested to be taken down, according to local media reports. The social network reportedly told the police that the group was not in violation of its guidelines and cannot be taken down without proper justification. The Kerala Excise department is trying to […]
Zee Entertainment Enterprises Ltd, the largest Indian-owned media company, reported a strong quarter of advertisement growth in Jan-Mar, benefiting from a bounce-back from the lows of demonetization last year. Advertising revenue for the Jan-Mar quarter rose 24% on year to Rs 1,050 cr. With this, full-year advertising revenue growth has recovered to 14.5%. Subscription revenue […]
Google, the maker of the most popular web browser in the world, has decided to crack the whip on intrusive advertisements. Starting Thursday, said the company, all advertisements on websites that repeatedly bombard users with intrusive ads will be blocked by default. Before the blocking goes into effect, the intrusive ads will be ‘flagged’, presumably […]
PC Jeweller, the Delhi-based jewellery chain, said it signed up Bollywood stars Akshay Kumar and Twinkle Khanna as it gets ready for a pan-India expansion. The brand, which started 12 years ago with a single shop in Karol Bagh in New Delhi, today has close to 80 outlets. Most, however, are in North India, and […]
Facebook, the biggest website in the world by amount of time spent, has started showing targeted advertising on ‘Groups’, the social network’s equivalent of forums. The ads will be based on the interests of the user, Facebook said in a communication to group administrators. The move marks the coming of age of ‘Groups’, which Facebook […]
4G operator Reliance Jio’s trial services, which started in earnest about three months ago, has disrupted the online ad industry by massively increasing the total inventory without a commensurate increase in ad budgets. INTERNET EXPLODES Today, Reliance Jio has 50 mln users who, on average use about 1 GB of data per day. This creates 50 mln […]
Intex Technologies put on-air its fully automatic washing machine TV commercial featuring bollywood actress Madhuri Dixit, who recently signed as brand ambassador for Refrigerators and Washing Machines for two years. The 20-second commercial will be broadcast pan-India across all major general entertainment channels, news channels and regional broadcasts. The commercial will cover the North Indian […]
A report by the Telecom Regulatory Authority of India has revealed that NDTV 24×7 has the highest number of peak-hour advertisements among English news channels in India, followed by Times Now, India Today and CNN-IBN. According to the report, NDTV showed an average of 22.66 minutes of advertisements per hour during the period under survey. […]
Zee Cinema will use technology from Amagi Media Labs to geo-target advertisements, or show different ads in different areas. “Zee Cinema will now give advertisers targeted access to over 158,600,000 viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content,” Amagi said. The 16 markets are Delhi-NCR, UP, Punjab, Rajasthan, […]
Throwing the latest viewership numbers in its face, Arnab Goswami, editor of Times Now proclaimed that his channel had returned to No. 1 and urged his rival (read India Today) not to waste its money on futile marketing campaigns. “Each time someone mocks or apes us, our viewership grows. There is a big lesson in […]
Faced with a hard -sell situation, corporates are gearing up to spend about 25-30% more on advertising this festive season as compared to the last year in consumer durables, electronics & auto taking the lead, according to an ASSOCHAM recent paper. The feedback from corporates suggest that the marketing teams of the companies engaged in […]
Etihad Airways, the national airline of the United Arab Emirates (UAE), announced a new sponsorship deal along with Jet Airways naming both airlines as principal sponsors and official airlines of the Mumbai Indians cricket team. This is the Abu Dhabi-based airline’s first high profile sports sponsorship in the region. Crowned as champions of the 2013 […]
In addition to technology and HR operations, Indian IT companies can now also look at outsourcing marketing functions for their clients due to the increasing role played by social media in marketing, a new report said. The report, published by Nasscom in association with SapientNitro, finds that there will be USD 37 billion of CMO […]
Digital advertising has reached about 10% of the total advertising market in India, according to numbers from the annual FICCI KPMG media and entertainment industry report. Digital advertising, including mobile advertising and online advertising, was the fastest growing segment in 2013 at 39%, followed by radio, which grew by 15%. Among the laggards were TV […]
