Years after Videocon first tried it, Samsung and Airtel Digital TV are giving the integrated DTH TV concept another shot.
The two launched Integrated Digital TV (iDTV), under which Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital satellite tuner which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).
“The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through better picture quality and maximum audio & video clarity while also ensuring maximum power savings,” said the companies.
The two claimed that integrating the set top box will result in a reduction in signal loss (between the set-top-box and TV). iDTV also offers a single remote solution powered by an intuitive user guide.
“The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, added Mr. Arora.
It would, however, still require a dish to be placed outside the home.
The iDTV set includes a Samsung SmartDirect TV and Airtel Digital TV’s Smart Card.
The TVs are available across Samsung Plazas and all leading multi-retail outlets for prices starting Rs. 44900 for 32 inch screen. The Samsung 5 series iDTV (48 inch) is available at INR 91500. Customers purchasing the all new iDTV can also enjoy a limited period introductory offer that offers 4 months of free subscription of Airtel DTH services.