Brigade Group, one of India’s leading Real Estate Developers, has tied up with Swedish furniture maker IKEA to offer pre-furnished homes in India.
“Brigade has set up multiple model apartments showcasing IKEA furnishing options in the home-front including Living/Dining rooms, bedrooms including children’s rooms, kitchens, and bathrooms.
“Potential buyers or existing customers can visit these model apartments for ideas and inspirations at the following locations across Bengaluru, and to gain insights into Indo-Nordic home furnishing styles,” the Bangalore-based real estate company said.
IKEA, known for its innovative, sparse and highly efficient designs, started operations in India with a store at Hyderabad in August last year.
The Swedish company started with a mega store in the Nizam city, and has been setting various records since the opening, including selling the largest amount food at a single location.
The latest move will help bring its range of furnishings to Bangalore residents.
“Our homebuyers can select from a range of home furnishing solutions compatible with their own floor plan, post which Brigade will undertake the delivery and assembly on their behalf,” said Pavitra Shankar, Executive Director, Brigade Enterprises Ltd.”
“We have taken this initiative to bring IKEA designs to our homes for added vibrancy and freshness which make everyday living a joy. “
The pre-furnished option is available at the real estate company’s properties such as Brigade El Dorado; Aerospace Park; World Trade Center Bengaluru; Kino at Brigade Orchards, Devanahalli; Brigade Panorama, Mysore Road; Plumeria at Brigade Meadows Kanakapura Road and Brigade Buena Vista, Budigere Cross.
Alan Mackenzie, who heads IKEA India, said his company wants to reach 100 million people in India “over the next few years”. He said the new initiative with Brigade will help provide ideas and inspirations to those buying new homes.
