Parag Milk Foods said it has started targeting the North Indian market more effectively as it has operationalized its recently acquired Danone milk plant in Sonipat in Haryana.
The plant was acquired in April. So far, the company had to rely on its Maharashtra milk plant to supply products to Delhi and other North Indian markets.
“We have commenced the operations with pouch milk supply under our Gowardhan brand . North is one of the priority markets for Parag Milk Foods and we are targeting to garner 10% market share in the region. Dairy products consumption is the highest in this region,” said Devendra Shah, Chairman, Parag Milk Foods.
The company said the Delhi-NCR market alone is worth Rs 1,000 cr.
It will use its Gowardhan brand in Delhi.
“Along with Delhi NCR, the company also plans to reach out to the neighboring regions within 250 – 300 km radius of the Sonipat plant,” it said.
The company does not accept milk produced from buffaloes, and only takes milk produced from cows.
In the coming weeks, along with fresh milk production, the company will upgrade the new facility with additional amenities for the supply of curd, buttermilk and yogurt.
These value added products will be supplied to the North and East Indian markets from the Sonipat plant.
Established in 1992, Parag Milk claims to be the largest private dairy FMCG Company with a pan-India presence.
The other plants of the company are located in Manchar in Maharashtra and Palamner in Andhra Pradesh.