Vodafone India said it tied up with Discovery Communications to offer 12 of its channels on its ‘Play’ app.
These channels include Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Investigation Discovery (ID), Animal Planet HD World, TLC HD World, Discovery Tamil and sports channel DSPORT.
“Vodafone Play is a single window offering content across genres and languages and this association with Discovery strengthens our infotainment category. All consumers, including the Velvet Rope Generation, can now watch what they want, when they want and how they want,” said Dipankar Ghoshal, National Head – VAS, and Content, Vodafone India.
Vodafone Play is currently free, and offers music, videos, movies and live TV.
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc, with operations across the country serving over 209 million customers (over 114 million in rural areas).
The company has started aggressively investing in applications after a new entrant to the telecom sector, Reliance Jio, announced a similar strategy.
Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award-winning business and committed for the long term.
Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms.
Globally, Vodafone is one of the world’s largest telecommunications companies and has mobile operations in 26 countries. It has fixed broadband operations in 19 markets.
As of 30th June 2017, Vodafone had 523.5 million mobile customers and 18.5 million fixed broadband customers.