DB Corp has launched its Dainik Bhaskar Hindi daily in Surat, eyeing a large-Hindi speaking population in the city.
The company said there are around 28 lakh Hindi speakers in Surat, the diamond capital of India.
“Our intensive on-ground study revealed exciting prospects amongst Surat’s non-Gujarati speaking, multicultural, industrialised households who have migrated from neighbouring states, having within them a large concentration of readers from Hindi dominating states like Rajasthan, NCR, Punjab, Haryana UP Bihar, Jharkhand and Uttrakhand,” said Sudhir Agarwal, Managing Director, DB Corp.
“This noteworthy segment had a limited choice for a Hindi newspaper of international standards with strong local new coverage,” he added.
The company will offer special one-year booking rates as part of the launch.
With this launch, D. B. Corp Ltd now publishes 7 newspapers with 63 editions across 14 states across India. The company is India’s largest print media company in terms of number of copies printed, though the Times of India group leads in terms of revenue and profit.