Flipkart to sell OnePlus 3 with huge discount; Company says not done!

Flipkart, the homegrown ecommerce giant, has listed OnePlus 3 as one of the prominent mobile deals being offered under its ‘Big Shopping Days’ sale to be held from Saturday, Dec 17 onwards.

It has also put up a ‘coming soon’ page for the sought-after smartphone model.

However, OnePlus has an agreement with Amazon India that it will only sell its phones via the international retailer. Not surprisingly, OnePlus founder Carl Pei was not very happy with the promotion.

UPDATE

Flipkart withdraws OnePlus 3 listing following negative feedback from brand


“Brother, what’s this, we’re exclusive with Amazon India,” said Carl Pei in a tweet to Sachin Bansal, the co-founder and chairman of Flipkart.

What is more interesting is that the model has been pitched at a price of ‘less than Rs 20,000’ by the Indian retail website, while it is selling for Rs 28,000 on Amazon. Most likely, the phone will be sold for Rs 18,999 tomorrow under the sale.

“This is the problem. For premium brands, trust is everything. We would never betray trust by dropping prices like this,” Pei added.

It remains to be seen if this is a marketing gimmick or a real case of Flipkart managing to bypass the restrictions imposed by the brand, but it looks like it’s the latter.

Many brands in India have tried to restrict online retailers, including rivals like Paytm and Snapdeal, from selling their handsets and stock.

But, as one company official put it: “In India, any person can buy our stock and sink it in the Arabian Sea, and we can’t do anything about it.”

However, while that is possible under a traditional, distributor-based model, it is much more difficult to secure stocks of OnePlus 3 when the only place to get it is Amazon, and that too at Rs 27,999.

It is unviable for Flipkart to buy the handsets at Rs 28,000 from Amazon and resell them on its own website at Rs 19,999 or less. However, the Indian website has clearly said that there will be “limited stocks” of the handset under the Big Shopping Days sale of December.

That seems to indicate that there is no marketing deal between OnePlus and Flipkart and Carl Pei was genuine in his complaint to Bansal.

Pei got some ‘feedback’ on his complaint from Twitter users. “Welcome to India, the land of ‘there are no rules’,” pointed out user @rojajimmy.

Even if Flipkart has to endure a loss of a few lakh rupees on this enterprise, it may be worth it, given the free publicity that the move will generate.

Besides, it is also likely that the Indian website is planning to price it considerably below the 20,000 mark, just to hit the headlines.

Many companies, including Xiaomi, regularly use ultra-low-price sales to generate social media buzz and help in marketing their products.

In addition to OnePlus, which comes with 6 GB of RAM and Snapdragon 820 processor, Flipkart’s Big Shopping Days will also offer deals on other mobile phones such as Samsung Galaxy On8 (current price Rs 15,900), Lenovo K5 Note, iPhone 6, Moto e3 Power, LeEco Le2 and Galaxy On Nxt.

It will also offer discounts on the newly launched Lenovo Phab 2.

In addition, it will tomorrow unveil a ‘crazy deal’ under which it will offer Rs 12,000 off on one smartphone.



Reliance Jio NOT TO EXTEND free data offer after March Reliance Jio will not be extending its Happy New Year free data offer beyond March 31, according to our sources in the company.The clarification comes in the wake dozens of reports claiming that it will extend the free scheme beyond the March 31 deadline into June."There is zero chance of that happening," said a senior official in the company's sale...
Vodafone halves 4G data prices: 4 GB at 255 | 22 GB for 999 Vodafone has halved data prices, six months after cutting them by about 40%.Under the new 4G tariff announced today, customers will get 4 GB of data for Rs 250 and 22 GB for Rs 999.These are roughly half of the prevailing data rates in the market.The current data price in the market is 2 GB for Rs 250 and 10 GB for Rs 999.Vodafone is also off...
HTC Desire 10 Pro launched in India at Rs 26,490 price HTC, the Taiwanese smartphone brand, has launched the 'pro' version of its Desire 10 phone in India at a price of Rs 26,490.The phone is available on preorder with some vendors.As expected, the new model is far from value for money, and is unlikely to be a big hit.The device comes with 4 GB of RAM and the MediaTek Helio P10 chipset.Built-...
TRAI wants FREE DATA for everyone, without ‘gatekeeping’ by telcos India's telecom regulator has suggested that every rural citizen should be given 100 MB or so per month on a free basis to help the spread of digital revolution in the country. It has also suggested allowing 'third party aggregators' like Facebook to offer free data, but only if they can keep telecom companies totally out of such efforts.Both suggestions...
SUSPENSE: Will Flipkart sell OnePlus 3 or not? With minutes remaining for the planned 4 PM flash sale of heavily discounted OnePlus 3 phones, the suspense over whether Flipkart will actually go ahead with the sale or not has hit a peak.On social media, there are reports that Flipkart will actually go ahead and conduct a sale anyway.However, there are no signs of the impending flash-sale on the re...
Will OnePlus 3 from Flipkart get warranty support from manufacturer? OnePlus 3, arguably the most successful premium phone of 2016 in India, may not get warranty support from the manufacturer if purchased from Flipkart, going by a statement by the company.The company issued a statement that seemed to suggest that Flipkart's sale of the model is not authorized by the company."We have an exclusive partnership with A...
Tata DoCoMo offers 2GB data + Unlimited Calls for Rs 298 per month After Aircel, it is the turn of Tata DoCoMo, the telecom arm of the Tata Group, to jump on to the unlimited call bandwagon started by Reliance Jio.With nearly every player having already launched such plans, Tata DoCoMo too has started testing a 'free call' plan among select customers. It is offering 2 GB of 2G and 3G data along with unlimited local ...
Reliance Jio 1GB FUP limit: Co could launch data top-up coupons Reliance Jio, the world's biggest 4G operator by data volume, took a step closer to the starting of commercial services today by slashing the free data allowance on its connections to 1 GB per day from 4 GB.From January 1, all subscribers of Reliance Jio -- old and new -- will be able to use only 1 GB of free data per day, down from 4 GB at present.A...
WATCH LIVE NOW: Mukesh Ambani delivers update on Reliance Jio Welcome Offer The live Youtube stream of Mukesh Ambani's speech on the upcoming plans of Reliance Jio is now uploaded.Ambani is expected to announce details of Jio's future strategy, including possibly new and cheaper tariff plans and details on new offers.Click on any of the following links to watch the stream starting at 1:30 PM. Right click and select 'play' if...
Ambani Speech on Reliance Jio to start soon RIL Chairman Mukesh Ambani's speech on Reliance Jio's Welcome Offer and other plans is starting in a few minutes.https://youtu.be/eEUGI1LQojsIn his speech, Ambani is expected to thank everyone for using the company's services under the Welcome Offer, but is unlikely to extend the free services by three months as widely expected."The Welcome Offer...
MUKESH AMBANI LIVE: Reliance Jio unlikely to extend WELCOME OFFER In his speech starting in half an hour, Reliance Jio chairman Mukesh Ambani will claim leadership in the broadband space globally, but is unlikely to announce an extension of the Welcome Offer."The Welcome Offer was to get your feedback," Ambani is expected to say in his speech that will start at 2 PM today.Jio has not only become the largest broadba...
LIVE COVERAGE: MUKESH AMBANI speech on RELIANCE JIO welcome offer Starting at 1:30 PM today, Mukesh Ambani will give a speech on the future plans of Reliance Jio at which he's widely expected to unveil new tariff plans for the 4G operator.The new plans will come in the context of the successful resolution of the interconnect dispute between the operator and its incumbent rivals such as Bharti Airtel, Vodafone and I...
LG India says Buy Now, Pay Later LG Electronics India said select retail outlets will start offering LG home appliances at zero downpayment with the first EMI to be paid only after 60 days of purchase.The offer is applicable across various segments of LG’s consumer electronics and home appliances with Zero Down Payment and Zero Interest at select retail outlets."Without worrying abo...
SpiceJet offers tickets for Rs 737 in annual sale, Bangalore-Delhi at 2900 SpiceJet has launched its ‘Spicy Annual Sale’, offering all inclusive one-way fares as low as Rs 737 for travel to select destinations on its domestic network. The four day sale launched today will be open till midnight, 24th November, 2016 whereas the travel period covered is from 9th January 2017 to 28th October, 2017. The starting fare of Rs 737- all...
Reliance Jio WELCOME OFFER will NOT be EXTENDED to March Reliance Jio's free Welcome Offer will not be extended beyond Dec 31, despite widespread media reports saying that it will be."There is practically zero chance of it getting extended," said a marketing official working for the company in Kerala. "If there were to be any such thing, we would have got to know by now."In addition, there are reports of&n...