Reliance Jio at IPL: LYF to replace SAP on sleeves, to be promoted as Smartphone+

lyfThe Reliance Group is all set to make a big promotion of its upcoming Reliance Jio 4G and LYF handset brands at the upcoming Indian Premier League sports event.

The LYF logo will be emblazoned on the right arm of all the Mumbai Indian players, and underneath the logo will be the tagline ‘Smartphone+’ (see picture below). Last year, the spot was occupied by SAP, the software firm.

The Smartphone+ tagline is to symbolize the fact that LYF is not just another brand of smartphones, but a whole ecosystem that includes Reliance Jio’s 4G service, media services such as video on demand and music, news etc..

This information is in line with our earlier analysis and prediction that the group will start selling its handsets with bundled 4G connections starting just before, or at the same time as the upcoming IPL tournament.

The very first match of the upcoming IPL is between Mumbai Indians and Rising Pune at 8 PM this Saturday at Mumbai’s Wankhede Stadium.

UPDATE: Mumbai Indians has tweeted the new uniform recently.

As we have already reported, Reliance has already started pushing LYF handsets bundled with Jio SIM cards into third-party distribution networks ahead of the commencement of ‘Smartphone+’ sales.

The starting of operations by the company is eagerly awaited in the hope that it will do to the wireless data sector what it was able to do to the wireless voice business thirteen years ago.

Mukesh Ambani, who heads Reliance Jio now, was then instrumental in bringing down call tariffs in India from around Rs 2.5-3.0 per minute to just 40 paise per minute.

The Indian wireless data industry is at a similar point in its evolution right now, with huge demand, but relatively low consumption because of a reluctance by companies like Bharti Airtel, Vodafone and Idea Cellular to reduce prices.

The average usage of wireless data in India is only around the 600 MB per month mark, despite the fact that nearly all of these users do not have any other form of access to the Internet.

India has one of the worst penetration levels of wired Internet, and wireless is supposed to become the main source of Internet access for the country in the coming days.

Ambani has already promised that by next year, Jio users will be able to consume an average of 10 GB per month — or about 14 times the current usage. What he has not said is how he expects to achieve the figure, but given the low incomes in the country, a drastic reduction in data tariff would seem like a prerequisite.

If Reliance Jio plans to offer extremely low data tariff, it has so far done an excellent job of keeping that secret.

At present, nobody other than the top management of the company, know what freebies and tariffs will be bundled with each LYF handset and Jio connection when the launch takes place.

Some clues have suggested that it would offer about 40 GB of data for anywhere between 1,000-1,500 per month. Such a pricing would make the offer four times cheaper than prevailing data offers.

Airtel, Vodafone and Idea Cellular offer only about 10 GB of data at present for Rs 1,350-1,500.

In a recent interview with the Financial Times, Bharti Airtel founder Sunil Mittal said he expects prices to decline substantially after Ambani’s upcoming re-entry and that he was ‘concerned’.

“In 2002 when they came in they did the same thing, they crashed the price,” he said, before going on to admit that Bharti Airtel would not have rolled out its 4G services so fast if a Jio launch was not on the horizon.
[socialpoll id=”2348487″]



Reliance Jio NOT TO EXTEND free data offer after March Reliance Jio will not be extending its Happy New Year free data offer beyond March 31, according to our sources in the company.The clarification comes in the wake dozens of reports claiming that it will extend the free scheme beyond the March 31 deadline into June."There is zero chance of that happening," said a senior official in the company's sale...
Idea Cellular – Vodafone merger announcement soon? Idea Spectrum HoldingIdea Cellular has put off the trimonthly meeting of its board of directors scheduled to take place tomorrow, raising speculation that it may soon announce a merger or deal with Vodafone India.The meeting was supposed to take on-board results  of the telecom operators' working the three months from October to December.After t...
Reliance Jio now allowing unlimited night downloads under Happy New Year plan Reliance Jio is now allowing its users to download an unlimited quantum of data at night under its Happy New Year offer.This is different from the earlier practice of allowing users to consume only 4GB of data per 24 hours.With this new feature, subscribers can download or consume 30 GB or 40 GB or even more data between 2 am and 5 am without aff...
How to overcome Reliance Jio’s 1GB limit by timing your downloads According to our tests, it is possible to download more than 1 GB using a single Reliance Jio connection using the Happy New Year offer.According to our tests, there is no limit on the number of GBs that can be downloaded under the Happy New Year offer between 2 AM and 5 AM.In our tests, we have been able to download over 40 GB in one night, without ...
Vodafone halves 4G data prices: 4 GB at 255 | 22 GB for 999 Vodafone has halved data prices, six months after cutting them by about 40%.Under the new 4G tariff announced today, customers will get 4 GB of data for Rs 250 and 22 GB for Rs 999.These are roughly half of the prevailing data rates in the market.The current data price in the market is 2 GB for Rs 250 and 10 GB for Rs 999.Vodafone is also off...
1GB LIMIT: Reliance Jio starts restoring full speed at end of day Reliance Jio, India's largest provider of wireless data, has modified its bandwidth limitation policy to restore full speed for the subscriber under its Happy New Year offer the next day.So far, a 4G subscriber who crossed the daily FUP limit of 4GB or 1GB had to wait for exactly 24 hours for Jio to lift the speed limits.Under the new policy, he ...
Airtel doubles 3G speed in Delhi with more spectrum Bharti Airtel, India's top telecom provider, introduced its second 3G carrier in Delhi, more than doubling the speed of the existing network for most smartphones.Not only has the company introduced a second 'carrier' (block of spectrum) adjacent to the first one, it has also implemented the technology to merge the two blocks into one, thus boosting downl...
BSNL to start 4G services only after April – CMD Bharat Sanchar Nigam Ltd, the state-owned telecom services provider, will start its 4G services only in the next financial year that starts in April."BSNL is likely to start 4G services in 2017-18," Anupam Shrivastava, the chairman and managing director of the company said.The company has fallen far behind all its rivals in putting up 4G networks e...
BSNL to soon relaunch Rs 498 “truly unlimited” 3G plan, new packs on Republic Day State-owned Bharat Sanchar Nigam Ltd has decided to "relaunch" its 14-day "truly unlimited" 3G plan, chairman and managing director Anupam Shrivastava said today.The plan, introduced in early December, was pulled after only one month. It offered truly unlimited 3G data usage at just Rs 498 with a validity of 14 days.The 498 recharge was one of th...
Idea Cellular increases free data in unlimited scheme by 4 times Idea Cellular today increased the free data allocation on its existing unlimited calling packs.Compared to 1 GB of 4G data that customers were getting with the Rs 348 pack, they will now get 4 GB.Similarly, the free data allocation for those who do not have 4G handsets has been increased from 50 MB to 3 GB per month -- an increase of 60 times. ...
Bharti Airtel to launch pan-India Payments Bank tomorrow Bharti Airtel, India's largest telecom company, will take a crucial step towards entering the financial services business as it launches its Payments Bank operation across India tomorrow.Payments Bank refers to a limited operations bank that can be primarily used for making transactions, and not for depositing money.The operator has already start...
SUPERHOUR: The SECRET behind Vodafone’s Rs 16 offer It is no secret that India's second biggest telecom operator by revenue -- Vodafone -- is under threat from a rapidly growing No 3 -- Idea Cellular -- and an aggressive newcomer -- Reliance Jio.Though Idea is still behind the British firm when it comes to total revenue, Idea has already overtaken Vodafone as far as the data business is concerned, acc...
Vodafone 4G reaches UP West; Goa, Chennai, Punjab next Vodafone has launched its 4G network in UP West and Uttarakhand offering "4 times" as much data for a 1GB pack.Among the first wave of cities are Dehradun, Haridwar, Aligarh, Nainital and nine other prominent business, tourism and educational hubs."4G services will soon be available across several other major towns across the circle by March 2017...
Bharti Airtel offers 3GB of 4G data free per month for one year, with conditions Bharti Airtel, which has come up with various 'free data' schemes of late, has kicked off one more such scheme -- offering 3 GB of free data per month for those availing certain handpicked recharge and billing schemes.For prepaid users, the free data is available if they recharge Rs 345 per month. The Rs 345 recharge also gives free unlimited voice calls...
TRAI wants FREE DATA for everyone, without ‘gatekeeping’ by telcos India's telecom regulator has suggested that every rural citizen should be given 100 MB or so per month on a free basis to help the spread of digital revolution in the country. It has also suggested allowing 'third party aggregators' like Facebook to offer free data, but only if they can keep telecom companies totally out of such efforts.Both suggestions...