Samsung Electronics India today announced the launch of two new 4G enabled smartphones in the J Series – Galaxy J5 and Galaxy J7, making 4G experience more accessible and enjoyable for Indian consumers while expanding its LTE smartphone portfolio to 10.
The new smartphones from Samsung are a combination of powerful technology, innovative features and superior consumer offerings, reiterating the Company’s commitment to develop innovative products based on deep consumer insights.
Samsung has also decided to launch the devices online and has tied up exclusively with Flipkart, India’s largest online retailer. The Galaxy J5 is priced at INR 11,999 and the Galaxy J7 at INR 14,999. Both models can be pre booked on Flipkart from July 16 to July 22.
SAMSUNG SEES THE LIGHT
The launch of the J5 and J7 are significant for the shift to online.
For almost a year, Samsung had been hit left, right and center by newer Chinese entrants such as Xiaomi and Lenovo who were using the online distribution platform to cut costs and sell cheap.
Compared to Xiaomi, Moto and Lenovo models, Samsung’s phones inevitably came out looking overpriced.
With the move to online selling, Samsung has rectified that problem.
And the results are visible in the pricing too.
The J5 would have been priced around Rs 14,000 if it was to be sold through offline channels, while the J7 would have gone to the Rs 16,500 mark.
In fact, as was the case with Lumia 640, there is a high chance that the current prices announced by Samsung and Flipkart will be brought down going forward as costs decline.
As far as the models are concerned, the key surprise is that both come with Super AMOLED displays, which are not found even in the costlier ‘E’ series phones.
The specifications indicate that Samsung is getting really serious about the entry-level market and is in no mood to let any player, from China or otherwise, run away with it.
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J5 |
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Network |
– LTE: 800/850/900/1800/2100/2600 – WCDMA: 850, 900, 1900, 2100 – GSM: 850/900/1800/1900 |
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Processor |
1.2GHz Quad Core Processor Qualcomm Snapdragon |
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Display |
5” HD sAMOLED Display (720 x 1280) |
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OS |
Android 5.1 (Lollipop) |
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Camera |
13 MP AF w/ LED Flash +5 MP w/LED Flash |
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Additional Features |
Auto, Beauty Face, Continuous Shot, Interval Shot, Panorama, Pro, Selfie, Sports, Sound & Shot, Wide Selfie |
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Video |
Recorder: Full HD (1920 x 1080) @30fps Formats: MP4,M4V,3GP,3G2,MKV,WEBM |
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Codecs:H.263,H.264(AVC),MPEG4,VC-1,SorensonSpark, MP43,WMV7,WMV8,VP8 |
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Audio |
Format:MP3,M4A,3GA,AAC,OGG,OGA,WAV,AMR,AWB,FLAC,MID,MIDI,XMF,MXMF,IMY,RTTTL,RTX,OTA |
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Codecs: MP3,AMR-NB,AMR-WB,AAC,AAC+,eAAC+,WMA,Vorbis,FLAC |
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Sensors |
Accelerometer, Hall Sensor, Proximity Sensor |
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Connectivity |
Wi-Fi 802.11 b/g/n, Wi-Fi Direct |
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Memory |
8GB (ROM) + 1.5GB (RAM) microSD up to 128 GB |
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Dimension |
142.1 x 71.8 x 7.9mm, 146 g |
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PC Sync |
KIES Air |
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Others |
Dual SIM |
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Battery |
2600 mAh |
Asim Warsi, Vice President, Marketing, IT & Mobile at Samsung India, said, “The new devices will offer an uncompromised smartphone experience, at very competitive prices.”
Performance
Samsung has optimized the Galaxy J5 and Galaxy J7 for a superior 4G experience. In anticipation of a change to a mobile-first experience and a shift from downloading to streaming content, Samsung has ensured both models have powerful specifications to make the most of 4G networks with speeds up to 150 Mbps.
“Galaxy J5 and Galaxy J7 also feature 5” and 5.5” HD Super AMOLED displays and the proprietary Sound Alive technology that provide a holistic and immersive entertainment experience. In addition, these new smart phones include popular features exclusive to GALAXY devices, such as Ultra-Power Saving Mode, Easy Mode and usage in 14 regional languages,” the company said.
Consumer Experience
Based on Samsung’s internal research, 87% of mid-segment Smartphone users in India in the age group of 18-25 years engage in mobile gaming. Samsung has developed a unique multi-player gaming proposition to provide a more engaging entertainment platform. The company has partnered with Gameloft, a leading publisher of games for mobile, to provide an exclusive offer for mobile gaming enthusiasts.
Users of the Galaxy J5 and Galaxy J7 will get free in-game credits of up to INR 3,200 for prominent titles like Asphalt 8 and Modern Combat 5 among others. With 4G network capabilities, gamers will also be able to enjoy a better multiplayer experience on their smartphones. Samsung has ensured that Galaxy J5 and Galaxy J7 deliver superior multi-player gaming performance by powering them with 64-bit Quad-Core and Octa-Core processors respectively along with 1.5GB of RAM.
Better Selfies
With the launch of Galaxy J5 and Galaxy J7, Samsung has also redefined the selfie experience for consumers with a powerful 5MP front camera coupled with a front facing flash for great selfies in any lighting condition. The smartphones are equipped with a 13MP AF primary camera to provide imaging capabilities that match those of any mid-range phone in the market.
Design
The slim and light Galaxy J5 and Galaxy J7 smartphones come with a user-friendly design philosophy to enable users with a comfortable grip while operating or playing a game on the phone. With a slim design, the Galaxy J5 measures up to 7.9mm, whereas the Galaxy J7 measures a discreet 7.5mm. Both the Galaxy J5 and Galaxy J7 come with anti-smudge anodized CMF coating, which gives the devices a premium and stylish feel. The models will be available in white and black colour options.
Price & Availability
Samsung Galaxy J5 and Galaxy J7 will be exclusively available through our online retail partner Flipkart. Galaxy J5 will be priced at INR 11,999 and Galaxy J7 will be priced at INR 14,999. Both models can be pre booked from 16th July to 23rd July. Consumers can also opt for Samsung flip covers worth INR 999 at INR 199 only for a limited time period.
Samsung has also partnered with Airtel to provide an introductory offer for 4G users which will include double data offer. Customers will also get unlimited music download worth INR 594 through Wynk Music app for a period of 6 months.
Ajai Puri, Director-Market Operations, Bharti Airtel (India and South Asia), said: “Device ecosystem is a critical prerequisite for 4G proliferation. We have a longstanding relationship with Samsung and together offer unmatched Internet capabilities on our superior 4G network using Samsung’s cutting-edge devices. Extending this further, we are happy to introduce irresistible data offers on the J5 & J7, which will enable a greater experience of Airtel 4G on its HD sAMOLED screens. We invite mobile consumers to experience the power of 4G on these devices.”