Flipkart has been ranked second in top book sellers in the world according to a survey called ‘Top 40 Global Bookstore Mind Share,’ (BMS index).
This survey which has assessed both offline as well as online book sellers across the globe has ranked Flipkart ahead of companies like Barnes & Noble of the United States, FNAC of France, Waterstones of the UK and The Book Depository, also from UK.
“This makes Flipkart the only Indian brand to rank among the top five in the mindshare index,” the ecommerce player said.
The Bookstore Mind Share Index has been created by gathering large scale data, collected from multiple web platforms. The results were finalized by standardizing data from sources like Wikipedia traffic, Google Books N-Gram and Google search term frequency.
The index was developed based on two factors—the number of people thinking about these stores and its frequency. The research project for BMS Index was led by Paul Xavier McCarthy, Adjunct Professor of University of New South Wales, Australia and author of ”Online Gravity”.
About seven years back, Flipkart started their ecommerce journey with the category of books. Today, the brand retails over 30 Million books—spread across literature, fiction, academic, biographies, business & management and self-help.
Ankit Nagori, Chief Business Officer of Flipkart commented: “We started our journey with the single category of books and that has been the stepping stone to what Flipkart is today. We will continue to expand this category and create unique experiences for our readers this year.”
In 2012, Flipkart added eBooks to its already exhaustive range of book offerings—plugging in technology to provide a faster and more personalized reading experience to customers. The Indian ecommerce leader, today offers one of the widest ranges of physical and digital books—both global and regional.
With one of the widest book genres and collection of titles, Flipkart has been witnessing a healthy month-on-month growth—in terms of sales and traffic in this category—and continues to play a transformational role in India’s online book space.
Flipkart.com is has over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.
Flipkart claims to be the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) “at scale”.
Flipkart, currently 33,000 people strong, has 45 million registered users clocking over 10 million daily visits. Flipkart’s technology has enabled it to deliver 8 million shipments per month – and this number’s only growing.