Sony will ‘air’ its mythological show, ‘Suryaputra Karn’ first on Sony LIV, its app, before airing it on its TV channel, Multi Screen Media said.
“Fulfilling its promise of a digital-first approach, MSM is screening the pilot episode of this big-ticket primetime show exclusively on its digital entertainment brand on 29th June, 2015 at 4 pm while the on-air premiere will follow at 8:30 pm”
Sony LIV is Sony’s attempt to address the youth on their smartphones and tablets. Hotstar is another similar app by its rival Star India.
The streaming service has been consistently bringing marquee shows from Sony’s stable to its viewers on devices that they can access anywhere, anytime, including exclusive digital premieres of hit national and international entertainment properties.
Sony LIV has launched a series of digital premieres of extremely popular entertainment properties from around the world.
“From the highest grossing Indian film of all time, ‘PK’ to the world premiere of television’s most engaging thriller, Hannibal, Sony LIV continues bringing the best of content to its viewers before it is seen on any other platform.”
“Fearless, witty, steadfast and charitable are just a few qualities which best describe Karn. The show will take viewers through his less-discovered journey, from ‘being called the ‘soot-putra’ to becoming a warrior’ in the most captivating way,” Sony said.
The show will highlight different facets of his life, like his relationship with his birth-mother Kunti and his foster mother Radha, his animosity for the Pandavas and his unconditional loyalty towards his friends.
“With breath-taking locales, stellar performances, never-seen-before action and advanced VFX effects, Suryaputra Karn promises to be a visual delight seldom seen on television,” claimed the channel.
While Aditya Redij will be seen playing the elder Karn, the fearless and talented Vishesh Bansal will play the younger one and Mouli Ganguly will mesmerize the audience as Radha.
Stunts have been orchestrated by ace Bollywood action director, Tinu Verma.
Besides the first episode, Sony LIV will also offer exclusive behind-the-scenes content and moments to fans. They can also get a sneak peek into the making of the highly immersive and technologically astounding show.
Sony Pictures Television (SPT) backs Multi Screen Media. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel.
Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.