India’s largest multiplex chain PVR Cinemas announced the launch of its new multiplex at Uthandi Mall, Chennai.
The ten-screen property is equipped with a BARCO 2K projection system that offers better picture quality, said PVR Cinemas.
In addition to this, the auditoriums are equipped with Dolby 7.1 surround sound and next-generation 3-D.
PVR also introduced a new auditorium for kids, ‘PVR Playhouse’ in the new multiplex.
Spread across an area of 51,682 sq. feet, the new multiplex has a seating capacity of 1,400 seats.
With the latest launch, the total screen count of PVR Cinemas stands at 83 screens in 13 properties in Tamil Nadu. It now has 268 screens in 43 properties in South India and 781 screens in 166 properties across India.
“The new property falls in line with our business objective to take PVR’s unique offerings across markets. Chennai is an important market for us and we look forward to continuing to demonstrate our commitment to the southern market by setting new standards for cinematic experience”, said Sanjeev Kumar, Joint Managing Director, PVR Cinemas.
“The new property hosts our unique offering for kids, the PVR Playhouse with an array of premium facilities to offer enhanced cinematic experience. With contemporary designs and stunning aesthetics, this property stands tall in the region and we are excited to see the patrons experience it”, said Gautam Dutta, CEO, PVR Cinemas.
Established in 1995 as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited, PVR Cinemas began their commercial operations in June 1997.
In August 2018, PVR Cinemas announced their acquisition of Chennai based Sathyam Cinemas for 850 crores in a cash and stock deal.