Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, said it renewed its ‘global partner deal’ with golf player Tiger Woods, originally inked in 2014.
Hero Motocorp said it will be the title sponsor of the 2018 Hero World Challenge golfing tournament hosted by Tiger Woods that will be played at Albany, Bahamas from Nov. 29 – Dec. 2, 2018.
“As Brand Hero keeps expanding its global footprint across continents, our aim is also to take Golf to newer demographics and bring innovations to the game,” said Hero MotoCorp Chairman and CEO Pawan Munjal. “Tiger will continue to play a valuable role in this exciting journey.”
Tiger Woods had slipped into a major slump, both professionally and personally, after marital problems in 2009.
He was briefly able to rise to No.1 ranking in 2013-14, but was hit by back problems soon after.
He fell below rank 1000 in 2017.
In September 2018, he won his first tournament in five years with a victory at the Tour Championship and moved to #13 in the Official World Golf Rankings.
Munjal, who takes a keen interest in sports and is one of the biggest sponsors of sports events in the world, said it he was happy to see him come back to form again, calling it “the most extraordinary return to the highest echelons of the game through sheer grit and determination.”
Tiger Woods said Pawan Munjal has a clear vision “for not just the future of global mobility, but also the growth of Golf”.
The Hero World Challenge is a four-round, 72-hole stroke play event with a $3.5 million purse and Official World Golf Ranking points.
Hero MotoCorp is associated with all the three prestigious tours – the PGA TOUR, the European Tour and the Asian Tour.
The company has also been sponsoring the prestigious Hero Indian Open tournaments in India – the men’s Indian Open since 2006 and the Women’s Indian Open since 2010.
Besides Golf, it is also a major sponsor of Soccer, Hockey and Cricket tournaments.