SpiceJet said it is giving its staff an image makeover with a “Redder, Hotter and Spicier” new uniform starting today.
“The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style,” it said.
The new dress code has been created by SHIFT, a design house based in Mumbai. Promoted by the celebrated designer Nimish Shah, Shift has been associated with several industry awards including Vogue India Fashion Fund & Grazia International Next Glam Award.
SHIFT’s clients include Sonam Kapoor, Deepika Padukone, Kalki Kochelin, and Freida Pinto among others.
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“Inspired by the airline’s image of Red.Hot.Spicy, the new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact.”
The dress is a combination of red and black, and largely along expected lines for an airline, despite what the company claims.
However, there will be different patterns for different seasons and climates.
“The new range includes a unique design for each department specifically stylized to suit the different seasons and time periods like summers, winters etc.
“For instance the summer wear for the female cabin crew will include a one-piece dress. They will be attired in a short shift dress, cut and sewn and detailed with accessory elements like a sling bag and box heels; for service, besides a pinafore inspired apron.
“Whereas men will be paired in a formal three-piece suit inclusive of red waistcoats and white shirts. Laced up oxford shoes have been introduced keeping in mind the ease and comfort of the user,” it said.
The range for the pilots’ squad includes a single button slim cut black suit for men.
For the on-ground staff, women will be wearing a button back blouse in white and red polka dots with skirt suits in red, while the men will be in black slim cut single button suit with red trim detail on the white shirt collar.
The engineering department on the other hand will be seen in smart casuals in signature polo t-shirts with a utility jacket.
SHIFT clothes can be bought from Le Mill, Bombay Electric, Indelust, Ogaan and several other multi brand stores nationally.
SpiceJet operates 336 average daily flights to 45 destinations, including 39 domestic and 6 international ones. The airline connects its network with a fleet of 32 Boeing 737NG and 17 Bombardier Q-400s.