Reliance Jio Infocomm Ltd said it has tied up with Israel-based Screenz to offer interactivity and ‘play along’ features for television programs in India.
With the help of the offering, television channels can keep their viewers engaged on a realtime basis using smartphone apps.
Jio has already deployed the concept for the quiz show Kaun Banega Crorepati on its JioChat applications. When the game is being broadcast on TV, viewers will also be able to answer the questions on their smartphones and win prizes.
Jio and Screenz is now offering the similar features to all programs and all apps, including the apps of broadcasters.
“Jio Screenz Platform allows a real time two-way conversation between broadcasters and viewers in form of quizzes, polls and votes during a TV show,” the operator said.
“This can be enabled on any digital App using SDK with support on Android, iOS and Jio Kai-OS 4. Jio Screenz supports various social networks namely Google, Facebook, Twitter and more,” it added.
The telecom services provider said its ‘Jio Cricket’ play along platform has enrolled over 65 Mn unique users.
“The features on this platform are highly adaptable for varied content, allowing for live, real-time interactions between broadcasters and viewers, keeping them watching and engaged,” it added.