Quikr, the online classifieds website, announced the launch of “Dazzlr” a talent discovery mobile application that brings together actors, casting professionals, directors and producers.
Dazzlr is aimed at organizing casting and talent discovery that will address the needs of the film industry and it offers tailored solutions to cater to the unique needs of both artists and casting professionals for a variety of entertainment formats such as cinema, television, theatre, advertising, regional and International film production in India and beyond, said the company.
The Dazzlr mobile app is available for both Android and iOS operating systems.
The platform has been developed by Quikr in partnership with Vivek Bohra, a third generation film maker and renowned casting director Aadore Mukherjee, the company further added.
Pranay Chulet, Founder & CEO Quikr said, “Right from our early days, we’ve had entertainment as a category in Quikr. It gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Artists are always looking for projects, aspirants are always looking for a break and production houses are always looking for talent. Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past. We’re tremendously excited about this opportunity to help bring more structure to this large, multilingual industry that touches every corner of India.”
Vivek Bohra, Writer, Director and Dazzlr Co-Founder said, “This is just a first step in Dazzlr’s journey to help organize the unorganized segments of the entertainment industry. We have worked closely with the product and technology teams at Quikr to ensure that Dazzlr caters to the unique needs of our peers in the film industry. While we begin with getting ease and transparency to casting and discoverability for industry professionals, we are sure that the road ahead is going to see many more divisions of the entertainment industry becoming more transparent and organized”.
Quikr is India’s one of India’s largest classifieds platform that is used by over 30 million unique users a month. It is present in 1000 cities in India and operates several large classifieds businesses across C2C, Cars, Education, Homes, Jobs and Services.
