Bajaj Auto to unveil its high-end brand ‘Dominar’ on Dec 15

pulsarcss400

Bajaj Auto said it will shortly add yet another sub-brand to its line-up of motorcycles in India.

The Dominar will sit above the Pulsar, currently Bajaj’s top in-house brand and will be introduced on Dec 15.

The first motorcycle carrying the brand rolled out from Bajaj Auto’s Chakan Plant on 18th November, the company said.

The Pulsar, however, has been showing its age in the face of increasing competition from high-end models from Yamaha, Suzuki, Royal Enfield and Bajaj’s associate firm KTM.

Dominar is a derivation from a Spanish word which means “to excel or exceed in power”.

The new line-up will be its “biggest and most powerful motorcycle”. The first bike in the series will be the 400-cc “Dominar 400”.

Pulsar bikes range from 150cc to 373cc for the CSS400.

Bajaj is one of the most successful home-grown brands in India in any field, and has done a decent job of competing with Japanese brands.

However, the company has always failed to make its presence in the true premium category priced at Rs 1.5 lakh and above. The segment is currently dominated by Yamaha, Royal Enfield and Suzuki.

To get high-end knowhow, Bajaj Auto invested in KTM Sports Motorcycle and picked up a 48% stake in the Austrian bike maker in 2008.

While the investment helped KTM overcome the global financial crisis, it gave Bajaj a glimpse in the world of high-end motorcycles.

The Dominar 400 is expected to come with the 373cc engine from KTM’s Duke 390 motorcycle, which has a top speed of 169 km per hour.

Despite being as powerful, the Dominar 400 will be priced at a considerable discount to the Duke 390, which can set you back by around Rs 2 lakh.

The new bike will come with MRF Revz C1 and Revz FC1 tyres, according to photographs of the test machine.

“The Dominar 400 has already created lot of excitement amongst bikers, which is befitting for what’s going to be one of the most path breaking products in the history of the Indian motorcycle industry,” said Eric Vas, President (Motorcycle Business), Bajaj Auto.



WATCH LIVE: Bajaj to unveil Dominar brand of premium motorcycles Bajaj has opened a facility for its fans to watch the unveiling of Dominar, it's new sub-brand of motorcycles that will sit above the Pulsar range.The first Dominar 400, the first of the line-up, will  be launched tomorrow (Thursday) at 12 PM and you can watch the unveiling below.https://www.youtube.com/embed/KB1nfMOl_VAThe first motorcycle carry...
Bajaj Auto starts search for INS Vikrant war crew Bajaj Auto’s has launched “Mission Vikrant 1971” to search for the 1300 officers and sailors that served on India’s first iconic aircraft carrier during the 1971 Indo-Pak war."Mission Vikrant 1971, is a digital initiative to identify and share details of these war heroes that served on the INS Vikrant and preserve their stories for posterity," the co...
Bajaj Auto increases Qute production, says it beats popular cars in safety ranking Responding to widespread news that its low-priced quadricycle Qute has got a European safety ranking of just 1 out of 5 in crash tests, Bajaj Auto today said the rank is still better than that of many popular cars."In a recent Euro NCAP report, the Bajaj Qute was accorded a 1 star rating, superior to the 0 star rating of popular cars including the VW...
Bajaj Auto February domestic sales up 33%, total up 12% Bajaj Auto said its sales for the month of February rose 12% year on year, one of its strongest numbers in recent months.Domestic sales increased 33% on year even as exports slumped 12%.The rise in overall numbers was led by a 9% jump in motorcycle sales.Total number of vehicles sold in the month was 2.72 lakh, out of which 2.35 was motorcycl...
Bajaj Auto motorcycle Sept sales decline, but not as much as Honda’s Bajaj Auto reported a 5% decline in its September motorcycle sales, in line with a broader weakening trend seen in bike sales for the month.Total motorcycle sales fell to 3.3 lakh from 3.47 lakh a year ago during the month. However, three-wheeler and commercial vehicle sales increased by 3% to 54,172.However, on a total basis, the numbers were do...
Yamaha R3 superbike launched in India at Rs 3.25 lakh Yamaha Motor India today launched the YZF-R3 sports bike at the Budhha International Circuit near Delhi.The YZF – R3 will cost the Indian buyers Rs 3.23 lakh and will be available at select authorised Yamaha dealerships in two colour schemes - Racing Blue and Black Lightning.The all new Yamaha YZF – R3 mounts a newly developed 321cc, liquid-cooled, 4...
Bajaj Auto motorcycle sales rise 10% in June Bajaj Auto, the country's biggest maker of premium motorcycles, said it saw a 10% jump in its June sales to 2.87 lakh compared to a year ago.The trend is in line with sales numbers released by competitors like Yamaha and TVS Motors.Bajaj Auto's increase in sales in June is a break from the volatile and often declining trend shown by the motorcycle c...
Royal Enfield Bullet sales jump 50% in June Sales of Royal Enfield motorcycles, built by Eicher Motors, has jumped 48% in June, the company said.A total of 37,341 Royal Enfield bikes, including Bullets, were sold in June compared to just 25,303 sold in the June of last year.The number indicates an acceleration in the sales of Enfield motorcycles. They were rising by around 25-40% so far th...
Bajaj Pulsar RS 200 clocks over 7,000 bookings, 2 month waiting period Bajaj Auto said its latest premium motorcycle Bajaj Pulsar RS 200 has seen over 7,000 bookings in the first three months since launch and that the waiting period for the model is now two months.Pulsar is Bajaj Auto's key profit driver and arguably the most successful motorcycle sub-brand along with Hero's Splendor."“The all new Pulsar RS 200 has ...
Hero says its Splendor iSmart is most fuel-efficient bike in India, not Platina A month after Bajaj Auto released its 2015 Platina bike calling it the World's most fuel efficient, rival Hero MotoCorp has come out with new charts putting its Splendor iSmart model at the top.While Bajaj Auto claimed a mileage of 96.9 km to the liter, Hero is claiming 102.50 kilometer per litre for Splendor iSmart."As per the latest (March, 2015) F...
Bajaj Auto launches 2015 Platina ES with 97 km/l mileage Bajaj Auto has launched what it claims is the World’s most fuel efficient bike – the all new Platina."The 2015 Bajaj Platina is not just an upgrade on its hugely succesful model, but also a technological leap. It is an entirely new platform developed with a new DTS-i powered engine which delivers a potent mix of superior power & world champion m...
Bajaj Auto reports sharp drop in sales in February Bajaj Auto reported a disappointing month of auto sales in February.The two- and three-wheeler maker reported a 21% dip in February motorcycle sales to 216,077 compared to the same month a year ago.In three-wheelers, the company reported a 32% dip to 27,242 units.The numbers are inclusive of exports. Total exports dipped 20% to 112,909 units ...
Honda MotorCycle bucks trend with strong sales growth in January 2015 Honda Motorcycle & Scooter said domestic sales jumped 14% in January 2015 over the same month last year, in stark contrast to the slow growth reported by other motorcycle companies. Exports too grew by 14% in the month.Total sales, including exports, was 393,787 units, up from 3,44,750 units sold in January’14.In comparison, Honda MotoCorp repor...
Bajaj Auto May sales up 4% on exports, auto sales Bajaj Auto Ltd reported a 4% jump in May 2014 auto sales compared to May 2013 due to a rise in the commercial vehicle sales.The company which gets about 11% of its volumes from commercial vehicles such as auto-rickshaws, had been having a tough time in the division.In May, the commercial vehicle division turned around and reported an 11% year on...
March auto sales – Honda vrooms ahead as Hero, Yamaha and TVS try to catch up March continued to be dominated by Honda, with Hero, Yamaha and TVS trying to play catch up.Sales growth in the scooter segment was 53%, while motorcycle growth was 57%. Market share increased to 28% while market share in domestic and exports combined was 26%. It saw the highest monthly and yearly sales in March and this year.Recording its most succe...