The Taj Group today announced that starting November 15th it will introduce complimentary Wi-Fi connectivity for residential guests across its 125 hotels around the globe. Guests at any of the Taj Group of hotels – The Taj, Vivanta by Taj, Gateway Hotels and Ginger will now be able to enjoy free Wi-Fi connectivity for the duration of their stay on up to 3 devices as soon as they check-in to the hotel.
This is in contrast to the current practice of big hotels charging high rates for internet connectivity to their customers.
“Complimentary Wi-Fi access which will be available for all in-house guests will be ideal for checking e-mails, social-networking and general web browsing at an efficient speed. Guests who require higher bandwidths can instantly upgrade to the Premium tier and also connect additional devices at specially designed tariffs,” it said.
According to global research undertaken by SmartBrief, 85 percent travellers wanted free Wi-Fi in hotels and 38 percent stated that Wi-Fi was a key factor while selecting a hotel.
Interestingly, 45 percent guests travel with two devices whereas 40 percent travel with three or more. Another study by global hotel consultancy – HVS reveals that the new-age traveller needs to feel ‘at home’ and ‘stay connected’. Furthermore, the millennial generation is increasingly interested in instant storytelling of memorable experiences. Therefore, in order to keep pace with this rapidly changing lifestyle, free Internet access has become essential.
Taj Hotels Resorts and Palaces operates 110 hotels in 64 locations across India with an additional 15 international hotels in the Maldives, Malaysia, UK, USA, Bhutan, Sri Lanka, Africa and the Middle East.