TVS Motor Co has launched the company’s legendary TVS XL Super in a special edition to commemorate 1 crore units of the moped sold in India since 1980.
The TVS XL Super is ubiquitous in rural areas of south India, particularly Tamil Nadu and Karnataka, and is amongst the most affordable mechanized forms of transport available in the country.
“In celebration of crossing the milestone 1 crore mark in sales, TVS Motor Company has introduced a special edition of its legendary TVS XL Super,” TVS said.
The new variant will come in two never before colours of Silver Grey and Titanium Grey, and will have special graphics, a dual texture seat with stitch lines, chrome plated grab rail and silencer guard and will carry a specially designed 1 crore celebration sticker.
“The moped was conceived by our Late Chairman Mr. T S Srinivasan and developed by our Chairman Mr. Venu Srinivasan who rolled out the first product in the year 1980.
“What began as a dream to give people a reliable and robust two wheeler for the family which was simultaneously affordable, has gradually grown to become one of the few brands that since inception, has sold more than one crore in the country,” the company said.
The TVS XL Super is known for its load-carrying and haulage abilities, while at the same time being light with easy maneuverability.
Over the years, the moped has been associated with luck and prosperity; it provided the owner with an opportunity to increase his earnings.
“Even today, the brand campaigns run with the tag line raasiana vandi or lucky vehicle . Since its launch in 1980, TVS XL Super has remained relevant to the needs of customer and meets the stringent emission norms of today,” TVS said.
It is also one of the longest standing Indian two wheeler brands that is available across the country.
The special edition TVS XL Super is available in TVS Dealerships in Tamilnadu, Andhra Pradesh, Telangana and parts of Karnataka.