In an attempt to bring its value-for-money proposition to the real estate sector, Snapdeal announced that TDI Infracorp ltd will sell 2 and 3 BHK flats from its Hi-rise apartments at its township LakeGrove in Kundli near Delhi through the online sales portal.
The homes will be priced between Rs 34 lakh -65 Lakhs and are from Lakeside height and lakedrive properties. A few months ago, Tata Homes had opened booking for its value homes through Snapdeal as well. Kundli is about 15 minutes’ drive from Rohini in north Delhi.
“After Launching the real estate category on Snapdeal in August 2014, we have seen a lot of interest from the online customer base,” said Amit Maheshwari-VP, Snapdeal.
“We are building the assortment of Real Estate category by creating a symbiotic relationship with reputed players like TDI. We value partnerships where our customers benefit the most and partnership with TDI is another step in that direction. The offers available on snapdeal would be exclusive and would be attractively priced.”
Snapdeal is known for its low prices and wide range of products. However, it remains to be seen whether online can be a good lead-generator for a sector like real estate that needs close inspection through a personal visit before purchase.
The Indian real estate sector is currently undergoing one of its worst slowdowns and inventory has piled up in major markets like Mumbai and Delhi. Builders are keen to explore all options to sell their flats and apartments.
“We are living in digital era and this is the most economical way to reach our potential consumer especially the youth,” said TDI COO Nitesh Kumar. “Youth are making an important role in buying the homes and they love to buy online. Therefore digital marketing has emerge on of the important tools.”