FMCG company Uflex said it launched new pouche for liquids like ghee or clarified butter for long shelf life.
The pouch with sonically sealed spout has been offered to Paras Dairy for packing it’s ghee.
Uflex, founded in 1983, is India’s largest end-to-end flexible packaging company.
Jeevaraj Pillai, Joint President, Packaging and New Product Development, Uflex Limited said, “This is a sonically sealed spout offered to Paras Dairy for packing its Desi Ghee (clarified butter), which is currently in the process of reaching the market. Talks are on with some of the F&B companies of India for offering similar customised packaging solutions for juices, drinks, milk, dairy products etc. We also plan to supply this packaging solution to the overseas market in the times to come.”
The pouch is a three ply structure comprising two isotropic polyester and co-ex nylon polyethylene. The two transparent Isotropic polyester layers provide mechanical to the laminate that are required to withstand harsh supply chain conditions.
“The three ply structure has been especially engineered to optimize the OTR and WVTR for extending the shelf life of the product packed and is anti- leak. O2 is known to spoil the taste of ghee (clarified butter) therefore it is absolutely important to bar oxygen from entering the pouch. Since water is immiscible with ghee, a high barrier against water vapor is not really required for this type of product”, said the company.
Co-ex nylon polyethylene is considered to be one of the finest sealant layers imparting superior mechanical strength to the laminate in terms of elongation and impact resistance besides also preventing pin-holes and cracks in the final laminate structure.
The laminate of the pouch was engineered at Uflex’s packaging plant at Noida.
“The pouch s confirmed with the ASTM International Standards for Measuring the Damage Resistance of a Fibre- Reinforced Polymer Matrix Composite to a Drop-Weight Impact Event”, the company said.
Conventionally ghee has been marketed in poly-pouched pillow packs, cartons or tin cans. These types of packaging are surface printed and pose a chronic problem of ink smearing during handling in the supply chain.
The strength and barrier properties of the poly pouch structure itself are poor let alone the machinability of the laminate/ pouch on the filling lines. The users often find it difficult to retrieve the product packed in poly- pouched pillow packs, cartons and tins.
The conventional poly-pouched pillow packs also do not provide adequate barrier from oxygen thereby making the packed ghee (clarified butter) vulnerable to drastic taste change.
The company has packaging facilities across India with installed capacity of around 100,000 TPA and has packaging film manufacturing facilities in India, UAE, Mexico, Egypt, Poland and USA with installed capacity in excess of 337,000 TPA.
Some of Uflex’s clients on the global turf include P&G, PepsiCo, Tata Global, Mondelez, L’Oreal, Britannia, Haldiram’s, Amul, Coca Cola, Johnson & Johnson among others.