Lypsa Gems and Jewellery Ltd said it tied up with Jewelsouk.com to sell ‘Lypsa Atelier’ branded diamond-studded jewellery.
“This tie-up is part of our E-commerce push. Lypsa Atelier is currently available on Flipkart, Snapdeal, Craftsvilla, Shopclues in addition to Jewelsouk.”, said Jeeyan Patwa, Director, Lypsa Gems and Jewellery Ltd.
Lypsa plans to start with around 150 stock keeping units in the price range of Rs 7,500 – Rs 35,000.
Jewelsouk.com is the e-commerce arm of the branded jewellery retailer Gitanjali Group.
“Lypsa Atelier is targeted towards young women who prefer contemporary design in sync with latest fashion trends at reasonable prices”, said the company.
‘Lypsa Atelier’ jewellery is studded with diamonds that are cut and polished in Lypsa’s in-house manufacturing facilities in Gujarat.
Lypsa Gems & Jewellery Ltd. is a diamond company established in 1998 with presence in global level.
It also sells diamond-studded jewellery under the ‘Oropel’ and ‘Lypsa Atelier’ brand names.
Gitanjali Group is a branded jewellery retailer with headquarters in Mumbai, India.
Gitanjali sells its jewellery through brands such as Nakshatra, D’damas, Gili, Asmi, Sangini, Maya, Giantti, World of Solitaire, Shuddhi, Diya, etc.
The company has presence in international markets such as the United States, Middle East, Japan, China, Hong Kong , Thailand and to markets in Europe such as Antwerp and Italy.