Yellow Diamond, an Indian snack company that has grown by competing against global biggies like Pepsico, said it signed on Bollywood celebrity Salman Khan as its brand ambassador.
“I met with the founders of Prataap Snacks and they shared their journey from small beginnings to becoming one of India’s biggest snack food companies – a “Make in India” journey,” Salman Khan says.
“Yellow Diamond snacks seeks to understand the Indian consumer and the Indian palate to help them take on the global giants. It is a pleasure and privilege to be associated with Prataap Snacks as the brand ambassador for Yellow Diamond.”
The megastar, will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. The company owns several flavours of snacks including Chulbule which rhymes with Chulbul Pandey, one of Salman´s most popular characters.
The Yellow Diamond product range includes Potato Chips, Chulbule, Rings, Puff, Namkeen, Wheel and Scoops.
Prataap Snacks has started its operation a few years back and in a short time, it has established its brand ‘Yellow Diamond’.
Yellow Diamond snacks are manufactured in production facilities spread across India including our facilities at Indore and Guwahati.