With a view to counter the attractiveness of Reliance Communications’ emi scheme for Apple iPhone and clear out existing stocks, Samsung has also tied up with credit card companies and Ingram Micro to offer a unique buy-back guarantee scheme for its mobiles.
Under the scheme, which also enables the user to buy Samsung mobiles on EMIs, they can sell back their handset to the company after six months of purchase and before 12 months.
The smartphones covered under the Stay New platform are Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy Tab 3 and Galaxy Tab 10.1. The 18-month EMI for the Samsung Galaxy S4 will be Rs. 2,466/- per month and that for an S4 Mini is Rs.1500/- per month.
Under the ‘stay new’ service, users can sell back their Samsung device by calling up Ingram Micro’s toll free number within six to twelve months of purchasing the product. Ingram Micro is a global company that distributes phones and other electronic components. It is a big distributor in India as well.
“Post evaluation of the product, a buyback price will be informed to the customer. On accepting the instant offer of the best price, the device will be collected from the location of customer’s choice and the agreed upon amount will be transferred directly into the customer’s account,” Samsung said.
The Stay New plan will be rolled out in stores across the country from January 1st until March 31st, 2014, or until stocks last. The offer is also available at samsungindiaestore.com.
There is no guarantee about the price that the customer will get for his or her device, however.