Vodafone India launches games and app store

Vodafone India has launched its own games and app platform in India, weeks after the mobile operator launched its Music and Sports offerings.
While Vodafone had tied up with players Hungama.com for its music services, it has tied up with Disney India for its games and app platform, which can be accessed via its Vodafone Live website.
The platform will offer premium games and apps on both feature and smart phones, Vodafone said.
“Through this association, Disney India will service the complete content catalogue along with the portal for this offering,” the company said.
firefox-osVia this portal, consumers will gain access to well-known apps and games like Where’s My Water?, Where’s My Mickey?, Where’s My Perry?, Toy Story : Smash It!, Brave, Chennai Express, Disney Utility Apps including Mickey Planner, Donald Photo booth, Goofy Weather and many more.
“The launch of Vodafone Games & Apps will bring across best of premium content on an interactive platform. Our association with Disney India will help us build a successful gaming business. Following the launch of Vodafone Music and Vodafone Sports few months ago, it complements our strategy to expand our digital offering and tailor it to mobile internet users who are increasingly consuming content on the go,” said Vivek Mathur, Chief Commercial Officer, Vodafone India.
The HTML 5 portal showcases the best content as per handset compatibility. Vodafone Games & Apps will support all common platforms – Android, Java, Symbian and Blackberry.
It also offers personalised features like rating and reviews, loyalty points along with smart recommendation.
Customers who are not comfortable in using their credit cards for online purchase through the OEM Stores, can buy premium games using their Vodafone account.