“This new partnership enables TCS clients to fully leverage Adobe’s Marketing Platform and its core solutions, allowing them to design and execute customized strategies and integrated marketing campaigns to suit specific target audiences and customer profiles,” TCS said.
It added that TCS’ strengths in digital marketing solutions and services, advanced technology knowledge, trusted domain expertise, and vast implementation and integration experience, combined with Adobe’s leadership in its Digital Marketing Platform and core solutions, provides customers with an industryleading, best-in-class, complete end-to-end integrated marketing solution.
TCS has been trying to generate more and more of its revenue from new-generation technology services, also called digital services. These include social media, cloud computing, mobile and analytics.
Adobe is one of the pioneers in terms of digital marketing and media.
Indian IT companies are expected to offset declines in their traditional outsourcing manpower business with the help of growth in digital marketing and similar avenues.
“With a fast accelerating shift to digital channels by enterprises, marketing is becoming one of the most active frontiers of Digital Reimagination”. We are excited by the possibilities this creates for our customers to strengthen bonds with their target segments, increase the efficiency of their marketing operations and dramatically improve the contribution of marketing to the top line,” said Mr. N. Chandrasekaran, CEO and Managing Director of Tata Consultancy Services.
Shantanu Narayen, President and CEO, Adobe said: “Marketing is now moving beyond the traditional marketing department and touching a wide variety of business stakeholders; this partnership will empower customers to stay ahead in this rapidly changing digital world.”
TCS further added: “As enterprises increasingly prioritize digital technologies into their core marketing strategies, they can be assured that TCS and Adobe’s Digital Marketing Solutions and Services will harness centralized and shared data to consistently deliver contextually relevant, real-time personalized experiences to consumers.
“In turn, these will drive loyalty, improve customer experience and increase customer satisfaction. Ultimately, this allows enterprise clients to manage complex digital marketing requirements, drive customer acquisition, strengthen retention programs, increase marketing ROI, build stronger customer relationships, and increase brand value and market share.”