MobiKwik’s new user signup rise 30% after Truecaller partnership

mobikwikMobiKwik, a mobile payments network, said it has made account registration easier by partnering with the smart calling mobile app Truecaller thereby increasing its daily account registrations by 30%.

Now any user with a Truecaller account can instantaneously register on MobiKwik, said the company.

Truecaller is a mobile app that pools data from all the phones on which the app has been installed, and uses this data to accurately identify the caller even if he or she is calling you for the first time.

The integration is aimed towards giving new users a quick and seamless experience while registering on the wallet, the company added.

Mrinal Sinha, Chief Operating Officer at MobiKwik said, “At MobiKwik, we are committed to constantly innovate to elevate the users payments experience. With this partnership, we now offer an even smoother registration process that works instantaneously.”

Commenting on this Priyam Bose, Director of Worldwide Developer Relations at Truecaller said, “App developers have been looking for minimising friction in the critical step of user registration or onboarding to create user delight and catalyse growth and engagement. Truecaller’s TrueSDK is the right fit in fulfilling this critical need with its one touch phone number based signup kit. With Mobikwik, we are truly committed to offer a smooth user registration experience for millions of users.”

MobiKwik is a mobile payments network founded in 2009 by Bipin Preet Singh and Upasana Taku.

2016-09-21T15:41:06+00:00