ErosNow, an internet-based content website from Eros International, has tied up with Delhi-based cable network.
Under the tie-up, Home Cable Network’s subscribers will be able to view their favorite content from Eros’ library of films and music on multiple devices like smart-TVs, PCs, laptops, tablets and mobiles. It is not clear whether the service will be available on the set top boxes as well.
Home Cable, one of the largest MSO’s and cable broadband service providers in the Delhi-NCR region, delivers high speed 50 Mbps as the default minimum speed to its broadband subscribers and the tie-up would make delivery of ErosNow videos seamless.
It would also make it easier to retrieve subscription fees as Home Cable subscribers can pay a fixed amount of money to the cable-walah to avail of unlimited viewing of ErosNow content on their phones and computers. There would be a ‘base price’ for unlimited viewing, ErosNow said.
ErosNow has a collection of new and old Bollywood films, TV shows and music. It has thousands of new and catalogue movies from Eros as well as other major Bollywood studios, a large selection of premium television content syndicated from major TV studios as well as thousands of music videos and audio tracks, Eros said.
“ErosNow is the only unique online streaming service in the world to offer both current and classic Bollywood blockbusters, music videos and popular television shows. We are pleased to be partnering with a leading player like Home Cable and make our extensive film content available to their vast subscriber base. With this pairing we continue to extend the reach of ErosNow as a leading digital entertainment brand,” said Rishika Lulla, CEO, ErosNow.
Eros, a distribution and content ownership company, has a large repertoire of movies and other content.