After Snapdeal, Flipkart has also launched “sexual wellness” products on its online shopping website.
The category will have over 260 products under six different categories that consumers can buy online in India, Flipkart said.
At present, the online selling of sexual wellness products is dominated by specialists like thatspersonal.com. Snapdeal and others, which also offer a range of products including vibrators, dildos, role-play handcuffs, whips and others, does not advertise the category.
Flipkart’s offering will feature brands like Pjur, ID, Durex, Doc Johnson, Intimmo and Bijoux Indiscrets.
“All these products will be delivered through discreet packaging to protect customer privacy,” it said.