Watch LIVE – Launch of Mahindra’s new SUV — TUV300 now


Mahindra is all set to unveil the TUV300 — the company’s competitor to the newly unveiled SUVs from Maruti Suzuki — S-Cross, Fiat Avventura and Hyundai Creta.

Click below to watch the launch of TUV300 live at 11 AM today.

The vehicle has been called the most refined car produced by Mahindra & Mahindra yet, and that’s including the acclaimed SUV500.

Highlights of the launch below:

Mahindra is pitching the TUV300 as an affordable chasis-based compact SUV. Most other competitors are based on the monocoque (single frame) design.

TUV has been designed based for ‘battletank’ toughness, based on customer design, the company said.

SUV now contributes around 25% from 15% three years ago. Out of this, compact SUVs contribute over 40%, the company said.

Mahindra & Mahindra is India’s biggest SUV maker, has a large selection of such vehicles from BOLERO to Scorpio to Quanto and of course, the XUV 500. It also sells SsangYong vehicles in India.

The actual picture of TUV300 has not been published yet, not has anyone managed to find the pricing details.