SKODA India unveils the new Rapid


ŠKODA AUTO India has introduced the all new Rapid Anniversary Edition with exciting features at a starting price of Rs 6.99 lakhs across the country.

“Riding on ŠKODA’s acclaimed Simply Clever philosophy, this range comes with a host of fresh features designed to enhance the overall ownership experience for customers,” the car brand said.

Unique to the Anniversary Edition are side door foils, contrasting tone roof foils and wood décor interior trims. The Elegance Plus model will have the TrackPro car tracking device system, which will enable customers to stay connected with their vehicle and keep track of its location 24×7.

“ŠKODA has always adhered to strict safety regulations and the additions of dual front airbags as a standard fitment to all versions will ensure maximum safety in case of an emergency making the Rapid one of the safest cars in the C segment.”

In addition, the Anniversary Edition will also sport other popular features such as 7-speed DSG transmission with tiptronic manual gear changing, adjustable dual rear AC vents on rear center console, ŠKODA 2-DIN integrated audio player, Bluetooth connectivity for phone, audio streaming, remote control via phone app, cruise control, projector headlamps, height & length adjustable steering wheel.

Commenting on new introduction, Mr. Ashutosh Dixit, Director – Sales, Service & Marketing, ŠKODA AUTO India said, “The ŠKODA Rapid has been wowing buyers with its style, practicality and refinement since its launch in India, and now, thanks to ŠKODA’s commitment to enhance ownership experience and maximizing value, customers ordering the new Rapid Anniversary Edition will get even more value for their money. It’s a testament to ŠKODA’s enduring legacy of offering clever and practical solutions for its patrons. With an amalgamation of technical features, added safety measures and appealing aesthetics, the Rapid Anniversary Edition will be a novel offering in the competitive C segment.”

A unique feature; the TrackPro device will be synced with the car enabling the customer to stay updated on the location of his or her vehicle. Through the web application, the user will also be able to track and obtain vehicle location live through 24×7 SMS, record vehicle trip history, assign over speed limit and boundary alerts and update tracking configurations like owner’s number, vehicle registration IDs etc.

The owner will also be able to set-up mobile alerts to be notified on his or her car getting towed, over speeding, entering and exiting boundaries and whenever the tracking device is disconnected or re-connected with the vehicle. This innovative tracking technology will be available only on Elegance Plus variant.

Symbolizing ŠKODA’s brand value – “Simply Clever”, the Rapid is ideal for the Indian streets with an attractive design, ample space, excellent safety equipment and modern proven technology. It is a comfortable car for the family with an elegant design, ensuring an efficient drive. The new features will now make the Rapid ‘Anniversary edition’ an even more enviable purchase within the already successful Rapid model range.

The Rapid Anniversary Editions will be available across all authorized ŠKODA dealerships and showrooms across India, till September 2015.