Tata Motors launches ACE Mega Pick-up Truck


Tata Motors today announced the launch of a new smart pick-up – Tata ACE Mega.

“The ACE Mega, with superior performance, enhanced looks, strong cabin with rated payload of 1Tonne, will offer the best-in-class fuel efficiency and lowest cost of ownership. It is an innovative cargo transport solution in the Small Commercial Vehicle (SCV) segment,” Tata Motors said.

Designed to deliver maximum customer value, the Tata ACE Mega offers a rated payload of 1 ton with a new reinforced load body. The vehicle also offers a suitable cargo load deck size for market load operation. 14 inch tyres, high ground clearance of 175 mm and gradeability of 30% ensure the stability of the vehicle on varied load and road conditions.

Best-in-class speed of 90 KMPH ensures more trips due to the low turnaround time. In an economic environment where the cost of fuel is the biggest expense in business, the Tata ACE Mega, will offer the Indian customer, best-in-class fuel efficiency of 18.5 kmpl.

Tata Motors said the pickup has been designed and developed for maximising revenues of the transport operator by ensuring more trips, more load carrying capability in low turnaround time and meeting requirements of both, intra and intercity transportation and can be easily driven on any kind of terrain.

Launched at a price of INR 4.31 Lakhs, ex-showroom, Thane, the Tata ACE Mega is available in an attractive Azure Blue color.

The model will be available for sale initially, in seven states – Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Orissa, West Bengal and Tamil Nadu, and will expand to other states in a phased manner.

The Tata ACE family has surpassed the 1.5 million sales mark, globally, in ten years. Today, one in every five commercial vehicle sold in India is from the Tata ACE Family. Under the ACE brand, Tata offers 12 offerings, based on engine type, engine power, body configurations.

According to Mr. Ravi Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors Ltd., “With the advantage of being the market leader in the segment, we know our customer requirements very well and the ACE Mega is one such product which emerges out of our in-depth knowledge and consumer insight.”

The Tata ACE Mega will deliver best-in-class combination of power, speed, and fuel efficiency. It comes equipped with the technically advanced 4th generation 2 cylinder 800 cc DiCOR engine, which delivers a power of 40 HP. The light weight Aluminium engine and the smartly calibrated 5-speed gearbox facilitate a smooth drive and enhance fuel efficiency. Large brakes ensures best-in-class brake efficiency & longer life of the vehicle. The strong and rugged front and rear leaf-spring suspensions and axles make the Tata ACE Mega the perfect vehicle for varied load and road conditions.

Tata ACE Mega comes with a comfortable cabin with an ergonomically located driver console, glovebox with lock, provision for music system, mobile charging facility, digital clock and full fabric seats.

Features such as leaf spring suspension with rigid axles both in the front and rear, truck-like construction, 7” vacuum booster in the braking system, etc., make the Tata ACE Mega the most suitable vehicle for various applications. On the exterior, stylish body colored bumper, new front protective wheel arch eyebrows, new sporty body graphics, wide angle ORVM on both sides further accentuate the vehicle’s stance.

The vehicle also comes with an assured warranty of 2 years/ 72,000 kilometers (whichever is earlier).

The Tata ACE, an engineering marvel, was launched in 2005, when Tata Motors recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India. It has since remained among the most preferred choices of Indian entrepreneurs and small businesses, leading the market with over 80% market-share.