Domestic tourism industry registers 23.5% increase in monsoon season


Due to low tariffs rates and discounts offered by hotels, resorts and airlines, India’s domestic tourism has gone up by 23.5% during the monsoon season as compared to 18.5% last year, said industry association ASSOCHAM.

The ASSOCHAM survey reveals that there has been a surge in travel by Indians within the country in the last three years during the monsoon season. The demand driven by the growing middle class and rising incomes and a discount by hotels, airlines and tour operators for the period, reveals the ASSOCHAM Survey.

While releasing the paper Mr. D S Rawat, Secretary General ASSOCHAM said, “monsoons are typically considered to be a lean travel period for families. The travel packages offering travelers an opportunity to travel for up to 20-25% lower prices in India”.

ASSOCHAM carried out the survey in major cities like Delhi, Mumbai, Bangalore, Chennai, Kolkata, Jaipur, Chandigarh, Lucknow and Ahemdabad and interacted with as many as 350 tour operators. According to the estimates made by the ASSOCHAM based on feedback received from various tour operators.

As per the latest paper done by the ASSOCHAM Tourism Council reveals that earlier monsoon used to be a lean period for travelling but that scenario is changing fast. This year, the domestic tourists are coming out in large numbers during the monsoons.

There are many states who all are promoting monsoon tourism in a big way with special deals on offer at hotels and resorts, adds the survey. There are offering discounts of between 25 and 35 per cent on holiday packages during the monsoon season.

As per the study, Goa, Kerala, Ladakh, Jaipur, Agra and Udaipur are among the most popular places for monsoon travel, says the ASSOCHAM paper. Now, the tourism industry is giving equal importance to domestic tourism because the growth in the domestic leisure sector has been extraordinary over the last couple of years.

In Delhi, Jaipur, Agra, Bharatpur bird sanctuary, located close to Delhi experiences peak tourism traffic during the rainy season as it attracts most of them from their nearby overcrowded cities, adds the Delhi tour operators.

As per the paper, many hoteliers, travel agent have come up with their attractive offers for domestic routes. As per the findings, there is a rising trend seen wherein the Indian travellers are looking for short but multiple holiday experiences in a year.

For Indian monsoon getaways Goa, Agra, Jaipur, Ooty, Munnar, Kodaikanal, Odisha, Gangtok, Manali, Darjeeling, Himachal, Kerala and even Sri Lanka offer attractive opportunities, adds the paper.