Maruti Suzuki DZire, India’s best-selling entry sedan for last three years, has attained the 10 lakh (1 mln) cumulative sales mark this month, its maker said.
Launched in 2008, Maruti Suzuki DZire has been a category leader and has helped Maruti Suzuki strengthen its presence in the entry sedan segment.
Despite not so great looks, it has sold well for two reasons — huge interior space, and the trust associated with Maruti Suzuki.
With this milestone, Swift DZire now enters `the elite million club’ comprising models such as Alto, Swift and Wagon R, the parent said.
Speaking on the feat, Mr. R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India said, “DZire is a complete package. Its refreshed looks, rich equipment list, enhanced fuel efficiency, have been warmly received by customers and have enabled us to strengthen sales and enhance share in a tough market. We thank all DZire customers for their patronage to the brand”.
Based on the celebrated Swift platform, the DZire sports contemporary styling, superior comfort and convenience features.
Available in both, Petrol and Diesel fuel options the car delivers exceptional mileage of 26.59 Km/l in diesel and petrol version with MT delivers a mileage of 20.85 Km/l. The vehicle offers premium features like engine push start/stop button, reverse park assist, new motion alloy wheels and Bluetooth with audio etc.
Interestingly, Dzire is the only sedan to be in the top five most selling cars in India’s passenger vehicle market.
To celebrate the occasion, Maruti Suzuki has lined up a month-long ‘The sweets are on us’ campaign. Through this campaign the Company plans to share the moment with everyone at large. “The sweets are on us” campaign includes sending edible direct mailers to the existing owners and creating edible art installations inside malls by artists.
Dzire is also exported to Africa, South America, Central America, Middle East ASEAN and SAARC countries. The cumulative exports till Jun’15 were around 50,000 units.