Royal Enfield Bullet sales jump 50% in June


Sales of Royal Enfield motorcycles, built by Eicher Motors, has jumped 48% in June, the company said.

A total of 37,341 Royal Enfield bikes, including Bullets, were sold in June compared to just 25,303 sold in the June of last year.

The number indicates an acceleration in the sales of Enfield motorcycles. They were rising by around 25-40% so far this year.

For the first six months of 2015, Eicher Motors has sold a total of 1.99 lakh motorbikes, compared to 1.38 lakh sold in the same period last year, translating to a rise of 44%. The figure includes the numbers for June.

A total of 4,625 bikes were exported in the first of this year, compared to 3,373 last year.

Royal Enfield bikes were once considered ‘not-in-demand’ due to their reputation as maintenance-heavy. It used to be said that a ‘Bullet’ owner would learn the art of motorcycle maintenance easily.

However, over the past 4-5 years, the culture of ‘big bad’ motorcycles has come into India, along with foreign brands such as Indian, Triumph and Harley Davidson.

With this change, Royal Enfield has also seen a turnaround. The turnaround was also helped by the introduction of new technology and features into the Bullets.

The new technology has brought down maintenance requirements considerably.

Enfield bikes are priced in Rs 1.2 lakh and above, while other bikes start from Rs 42,000.

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