Lingerie is an intimate part of a woman’s wardrobe, in every sense and Tata CLiQ, the Tata group’s multi-brand e-commerce platform, has brought a curated and exclusive range of Indian and International lingerie brands collection, in diverse size range and affordable prices, altogether on it’s e-platform.
The collection consists of 14+ lingerie brands including Amanté, Clovia, Enamor, Wunderlove, Infinity Lingerie, etc., to pamper women and deliver an authentic brand experience.
The e-commerce firm is offering a collection of intriguing designs of sensuality, elegance and comfort with an assortment of styles and sizes, and a combination of CLiQxclusive international and homegrown Indian brands like Infinity Lingerie and Wunderlove.
American innerwear brand Jockey will be added into this collection next month. Brands such as Triumph, Bwitch and other coveted international brands to also join in shortly.
“Much like clothes and footwear, lingerie is not a one-size-fits-all. In fact, the foundation of a good wardrobe depends on the kind of lingerie one picks. The launch of a plethora of these curated and exclusive brands will offer women a chance to shop for the quintessence of sensuality and elegance right from the comfort of their home”, said the Head-Marketing of Tata CLiQ, Prathyusha Agarwal
Tata CLiQ intends to build a destination for women where they can seamlessly browse through a curated collection of lingerie from a wide range of brands with bras, briefs/panties starting at Rs. 200 up to Rs. 3000.
Tata CLiQ also offers trendy collections for men such as home wear, t-shirts, underwear, etc.
“Our partnership with Tata CLiQ holds prospects as this is the first time Infinity Lingerie will be available in India, with an assortment of products across women’s lingerie, socks, tights and accessories,” said Guido Oberwald, CEO, Infinity Lingerie.
Incubated by Tata Industries Limited, Tata CLiQ is a new venture that is focused on developing a differentiated e-commerce proposition. It offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future. Through Tata CLiQ’s seamless phygital platform, shoppers are now able to order, collect, return and exchange products from anywhere, any time – either online or at brand partners’ stores.