Intex Technologies put on-air its fully automatic washing machine TV commercial featuring bollywood actress Madhuri Dixit, who recently signed as brand ambassador for Refrigerators and Washing Machines for two years.
The 20-second commercial will be broadcast pan-India across all major general entertainment channels, news channels and regional broadcasts.
The commercial will cover the North Indian sector featuring in more than 25 key TV channels like Star Plus, Colors, Aaj Tak, etc, the company said.
The company also aims regional outreach including Southern and Western Indian market.
The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities, the company said.
“We are delighted to have Madhuri Dixit as the brand ambassador and the new commercial for our fully-automatic washing machine targets women who want smart washing in less time,” stated Keshav Bansal, Director, Intex Technologies.
Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.